top of page
The Business of Alternative Hair
“It is the close observation of little things which is the secret of success in business, in art, in science, and in every pursuit of life.”  ~ Samuel Smiles 


The Business of Alternative Hair workshop offers a systematic approach to building and operating an alternative hair business within your salon structure. This workshop is highly recommended for salon  owners and managers new to the alternative hair industry, wish to expand their current hair services, or want to maximize their business potential. 


  • Gain clarity on the vision, brand and scope of your alternative hair business

  • Learn about startup costs, profit margins and employee commission structures

  • Developing your alternative hair brand that distinguishes your salon apart from others

  • Understand the pillars of marketing and how to develop your salon’s business strategy  

  • Learn how to build your business starting with your current salon clientele 

  • Learn how to align your salon with the “right” products and manufacturers

  • How to incorporate alternative hair services into your salon environment

  • Support your business efforts with a comprehensive education program 

bottom of page